As a relatively new player in the local residential and commercial mortgage market, Victor Mortgage wanted to make sure their brand gave their business a well-established presence. We had to walk a fine line between an approachable, local feel and the quality that comes with higher-end firms.
In the end, using a more classic typeface and pairing it with a clean, modern mark helped find the perfect middle group for them. Their business cards and other collateral brought a nice finishing touch to a group helping people put roots down in our area.
