Working with Pace Electronics was a balancing act of showcasing their classic American work ethic, and pairing it with the cutting edge, fast-paced energy of their operations in mainland China. It’s something that is crucial to helping them stand apart from the competition, so we wanted to make sure it was easily seen through the visuals as well as the content.
Pace had very strong branding guidelines, and we thought the contrasting navy and orange tones brought a sense of professionalism and character to the site. We used existing imagery and simple page layouts to help communicate their core services and product lines.
