To highlight their marketing for gift cards during the holiday season, KwikFill came to us looking for a non-traditional piece that captured more than just the expected high-energy commercial we’re used to seeing. We wrote and shot an ad that fell more in line with the classic, warm Christmas spirit that we know resonates with many people.
By tying in the simple story of a daughter returning home to her parents for the holidays, we gave KwikFill’s gift card’s a human aspect to help resonate with their audience.