We had worked with Crystal Run Village in the past on various marketing materials, from video series to websites, and we were excited to partner with them on a print piece as well. We spent two days at their various locations meeting and photographing lots of events and life moments clients were having.
Knowing that the smiling faces and energetic expressions of their people would speak more than any length of copy could, we focused on full-page imagery, simple and clean; this viewbook would go a long way in fundraising and and reaching businesses to partner with CRVI.