The people and stories behind a company are what make it truly great, and when the nation’s #1 Independent Retailer in used vehicles came looking to have us take over their marketing campaigns, we immediately had some different ideas of how to present the company in a fresh and unique way.
Instead of focusing on special pricing or seasonal sales, we decided to turn the attention onto some of the customers and employees of Auction Direct. They’re experiences working and shopping with Auction Direct speak for themselves and in the end, they were extremely excited and happy with how these television spots came out. We were too!